The photo and video content standard: from the shoot to Shopify, social media and ads
One master file → every platform. How to build a product page that sells, and how to deliver assets so you never have to reshoot them for each new channel.
A product page that sells
Shopify is not Amazon. Here the job of your photos isn't just to show the product — it's to overcome objections and lift conversion. Shoppers don't scroll for pretty pictures: every next screen has to answer a new question and move them closer to buying.
The perfect 14-shot sequence
The order matters just as much as the content. It mirrors the logic of making a decision.
Hero — the main shot
- Both products at once if it's a Bundle
- Clean white background
- "2-Pack Bundle" label
- Both colors visible
What's in the kit
- A clean flat lay
- 2 carriers + 2 bottles + accessories
- A caption for every item
Lifestyle — a story
- A family with two cats
- Not "bags," but a scenario
- The idea: "We travel together"
In the car
- Both carriers secured with belts
- The green and the orange are visible
Size and scale
- A cat sitting inside
- A person beside it for scale
- Captions: up to 25 lbs · +43% Expandable
Expandable: before / after
- Closed → open
- A cat lying inside, expanded
Every benefit in one shot
- Icon-based infographic
- Metal Buckles · Locking Zippers · Charcoal Filter
- 360° Mesh · Bottle Included · Safety Belt · Expandable
Use cases
- Collage: car, park, vet, airport, hotel
Colors and configurations
- Green
- Orange
- Green + Orange
Premium-quality details
- Macro: zipper, stitching, handles
- Mesh, carabiners, buckles
Comparison with an ordinary carrier
- Table: Ordinary | Set4Pets 2.0
- Safety · Space · Comfort · Seat Belt · Bottle · Expandable
Social proof
- Photos of happy customers (UGC)
- ★★★★★ and a review count
- "Thousands of happy pet parents"
Who this kit is for
- ✔ Two Cats ✔ Couple ✔ Backup Carrier
- ✔ Gift ✔ Foster Parents
The final emotional shot
- A couple, two cats, sunset, car, the open road
- No text or labels
What to cut from the page
- Several near-identical shots where the product just sits on the grass
- Duplicates on the car seat
- A photo of a person from behind — it adds no value
- Similar shots of a person holding the product
They don't answer a single new question the buyer has.
What to add instead
- A scale shot with a person and captions
- A benefits infographic
- A comparison table against a competitor
- Every color option in the kit
- Macros of details and hardware
The logic of the page: the buyer's 11 questions
Each shot answers exactly one question. If a shot doesn't answer one, it's dead weight.
- What am I buying?
- What's in the kit?
- Why this product?
- How big is it?
- How does it work?
- Why is it better than the competition?
- What does it look like in real life?
- What colors are there?
- How good is the quality of the details?
- Why can I trust the brand?
- Can I picture myself as the owner?
Master file and exports
If you're building a brand for the long run, don't run separate shoots "for the site," "for Instagram," "for the brochure." You need one master file that every other version is derived from.
- Resolution
- 7000 × 7000 px
- Color space
- sRGB
- Format
- PNG / JPEG 100
- Density
- 300 DPI
- Compression
- minimal
- Format
- RAW
- Sensor resolution
- 45–60 MP
- Color depth
- 14-bit
- Capture profile
- Adobe RGB
- After editing
- convert to sRGB
Export table
| Platform | Size | Format / note |
|---|---|---|
| Shopify | 3000 × 3000 | JPEG, quality 85–90%. Anything larger is pointless — it only adds page weight. |
| Amazon | 2000 × 2000 | A clean white background is mandatory |
| Instagram / Facebook post | 1080 × 1350 | Primary 4:5 format |
| Stories / Reels | 1080 × 1920 | 9:16 |
| Facebook feed | 1200 × 1500 / 1080 × 1080 | 4:5 and square |
| 1200 px wide | JPEG, optimized weight | |
| Site banners | 2400 × 1200 / 2560 × 1440 | Horizontal crops from the master |
| Master only | Never upscale photos |
Aspect ratios
Four standards cover practically every platform.
Video for the site
Many contractors hand over a beautiful 2–5 GB ProRes MOV and consider the job done. For a website that file is useless: half of all browsers simply won't open it, and the rest will take minutes to load it.
- Format
- ProRes / MOV / RAW
- Quality
- maximum
- Purpose
- editing and re-export
- Container / codec
- MP4 · H.264
- Resolution
- 1920 × 1080
- Frame rate
- 24–30 fps
- Bitrate
- 6–10 Mbps
- Audio
- remove if not needed
- File weight
- 8–15 MB (max 20–25)
- Format
- MP4 · H.264
- Resolution
- 1080 × 1920
- Frame rate
- 30 fps
- Bitrate
- 8–12 Mbps
- Ads
- 1080 × 1920 · up to 30–60 sec
- YouTube
- 1080p / 4K · higher bitrate
- Codec
- H.264
The difference in weight — visualized
A ~160× difference. And on screen the user won't see any difference at all.
Not acceptable
- Uploading the original MOV to the site
- Video weighing 300 MB, 800 MB or more
- ProRes or RAW on the site
- Codecs not supported by every browser
- Uncompressed video
Why this is critical
Even on fast internet, the browser has to download the file, decode it, start playback — and load the rest of the page at the same time.
Heavy video slows loading, hurts the user experience, and directly damages your Core Web Vitals and SEO rankings.
The workflow
- Shoot at maximum quality
- Edit from the source files
- Color grading
- Export the master file to the archive
- Create the optimized version for the site
- Separate versions for social media and ads
Content requirements for social media
Content is created once but used across every channel at once: Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, LinkedIn, X and email marketing. So your assets have to meet each platform's current requirements.
Photos
- Aspect ratio
- 4:5
- Size
- 1080 × 1350
- Where
- IG / FB feed
- Aspect ratio
- 1:1
- Size
- 1080 × 1080
- Where
- Shopify · FB · LinkedIn · Pinterest · Email
- Aspect ratio
- 9:16
- Size
- 1080 × 1920
- Where
- Stories · Reels · TikTok · Shorts
4:5 takes up more room in the feed and usually drives better engagement — it's the default format.
Mandatory photo requirements
- sRGB color space
- JPEG no lower than 90%
- No watermarks or frames
- No excess text on the image
- One consistent editing style across the whole series
Consistency across the series
Every photo on a single product page should share the same grading, contrast and temperature. Mismatched tone reads as "assembled from different sources" and erodes trust in the brand more than a shortage of shots does.
Video for social media
- Format / codec
- MP4 · H.264
- Resolution
- 1080 × 1920
- FPS
- 30
- Bitrate
- 8–15 Mbps
- Duration
- 15–45 sec optimal
- Ads
- up to 60 sec
- Separate image
- yes, mandatory
- Vertical
- 1080 × 1920
- For the feed
- 1080 × 1350
- Auto-frame
- don't use
Safe zones for vertical video
The platform's interface covers the edges of the frame: the status bar and menu at the top, the caption, avatar and buttons at the bottom, reactions on the right.
Subtitles
- Burned in (open captions), mandatory
- Large readable font, high contrast
- No closer than 350 px to the bottom edge
Logo
- Small, in one consistent style
- Doesn't cover the product
- The same zone in every clip
The first 1–2 seconds
- Long intros
- A full-screen logo
- A static first frame
- A slow opening
The clip has to open on action or a strong visual element.
Export table by platform
| Platform | Format | Size |
|---|---|---|
| Instagram Feed | 4:5 | 1080 × 1350 |
| Instagram Stories | 9:16 | 1080 × 1920 |
| Instagram Reels | 9:16 | 1080 × 1920 |
| Facebook Feed | 4:5 | 1080 × 1350 |
| Facebook Stories | 9:16 | 1080 × 1920 |
| TikTok | 9:16 | 1080 × 1920 |
| YouTube Shorts | 9:16 | 1080 × 1920 |
| 2:3 or 4:5 | 1000 × 1500 / 1080 × 1350 | |
| 4:5 or 1:1 | 1080 × 1350 / 1080 × 1080 | |
| X (Twitter) | 16:9 or 1:1 | 1600 × 900 / 1080 × 1080 |
The universal rule: three kits at delivery
Every shoot ends with the handover of three sets of assets. This rules out re-editing, guarantees one consistent visual style, and lets you use a single content set across all channels.
Master
Maximum-quality source files for archive and print.
- RAW · 45–60 MP · 14-bit
- Photos 7000 × 7000 px, 300 DPI
- Video ProRes / MOV
- Never published
Web
Optimized for the site and Shopify: fast loading with no noticeable loss of quality.
- Photos 3000 × 3000, JPEG 85–90%
- Video MP4 H.264, 1920×1080
- Clip weight 8–15 MB
- Banners 2400 × 1200
Social Media
Publish-ready versions for every major platform.
- Formats 4:5 · 1:1 · 9:16
- Safe zones respected
- Burned-in subtitles
- Separate video covers
Asset acceptance checklist
| Item | Standard |
|---|---|
| Master photos | 7000 × 7000 · sRGB · 300 DPI |
| Margin around the frame edges | 15–20% |
| Photos for Shopify | 3000 × 3000 · JPEG 85–90% |
| Consistent grading across the series | yes |
| Video for the site | MP4 H.264 · 1080p · 6–10 Mbps · ≤15 MB |
| Video for social media | MP4 H.264 · 1080×1920 · 30 fps · 8–15 Mbps |
| Video covers | as separate files |
| Subtitles | burned in, ≥350 px from the bottom |
| Shots on the product page | 14, each answering its own question |
| Duplicates and "empty" shots | removed |
Want the same standard for your brand?
Prodigy Lab builds your content from the shoot to finished exports: a product page that sells, master files, site optimization and a full social media package — done once, for every channel.
Discuss your project →prodigylab.studio