One master file → every platform. How to build a product page that sells, and how to deliver assets so you never have to reshoot them for each new channel.
Shopify is not Amazon. Here the job of your photos isn't just to show the product — it's to overcome objections and lift conversion. Shoppers don't scroll for pretty pictures: every next screen has to answer a new question and move them closer to buying.
The order matters just as much as the content. It mirrors the logic of making a decision.
They don't answer a single new question the buyer has.
Each shot answers exactly one question. If a shot doesn't answer one, it's dead weight.
If you're building a brand for the long run, don't run separate shoots "for the site," "for Instagram," "for the brochure." You need one master file that every other version is derived from.
| Platform | Size | Format / note |
|---|---|---|
| Shopify | 3000 × 3000 | JPEG, quality 85–90%. Anything larger is pointless — it only adds page weight. |
| Amazon | 2000 × 2000 | A clean white background is mandatory |
| Instagram / Facebook post | 1080 × 1350 | Primary 4:5 format |
| Stories / Reels | 1080 × 1920 | 9:16 |
| Facebook feed | 1200 × 1500 / 1080 × 1080 | 4:5 and square |
| 1200 px wide | JPEG, optimized weight | |
| Site banners | 2400 × 1200 / 2560 × 1440 | Horizontal crops from the master |
| Master only | Never upscale photos |
Four standards cover practically every platform.
Many contractors hand over a beautiful 2–5 GB ProRes MOV and consider the job done. For a website that file is useless: half of all browsers simply won't open it, and the rest will take minutes to load it.
A ~160× difference. And on screen the user won't see any difference at all.
Even on fast internet, the browser has to download the file, decode it, start playback — and load the rest of the page at the same time.
Heavy video slows loading, hurts the user experience, and directly damages your Core Web Vitals and SEO rankings.
Content is created once but used across every channel at once: Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, LinkedIn, X and email marketing. So your assets have to meet each platform's current requirements.
4:5 takes up more room in the feed and usually drives better engagement — it's the default format.
Every photo on a single product page should share the same grading, contrast and temperature. Mismatched tone reads as "assembled from different sources" and erodes trust in the brand more than a shortage of shots does.
The platform's interface covers the edges of the frame: the status bar and menu at the top, the caption, avatar and buttons at the bottom, reactions on the right.
The clip has to open on action or a strong visual element.
| Platform | Format | Size |
|---|---|---|
| Instagram Feed | 4:5 | 1080 × 1350 |
| Instagram Stories | 9:16 | 1080 × 1920 |
| Instagram Reels | 9:16 | 1080 × 1920 |
| Facebook Feed | 4:5 | 1080 × 1350 |
| Facebook Stories | 9:16 | 1080 × 1920 |
| TikTok | 9:16 | 1080 × 1920 |
| YouTube Shorts | 9:16 | 1080 × 1920 |
| 2:3 or 4:5 | 1000 × 1500 / 1080 × 1350 | |
| 4:5 or 1:1 | 1080 × 1350 / 1080 × 1080 | |
| X (Twitter) | 16:9 or 1:1 | 1600 × 900 / 1080 × 1080 |
Every shoot ends with the handover of three sets of assets. This rules out re-editing, guarantees one consistent visual style, and lets you use a single content set across all channels.
Maximum-quality source files for archive and print.
Optimized for the site and Shopify: fast loading with no noticeable loss of quality.
Publish-ready versions for every major platform.
| Item | Standard |
|---|---|
| Master photos | 7000 × 7000 · sRGB · 300 DPI |
| Margin around the frame edges | 15–20% |
| Photos for Shopify | 3000 × 3000 · JPEG 85–90% |
| Consistent grading across the series | yes |
| Video for the site | MP4 H.264 · 1080p · 6–10 Mbps · ≤15 MB |
| Video for social media | MP4 H.264 · 1080×1920 · 30 fps · 8–15 Mbps |
| Video covers | as separate files |
| Subtitles | burned in, ≥350 px from the bottom |
| Shots on the product page | 14, each answering its own question |
| Duplicates and "empty" shots | removed |
Prodigy Lab builds your content from the shoot to finished exports: a product page that sells, master files, site optimization and a full social media package — done once, for every channel.
Discuss your project →prodigylab.studio